Asia Global Institute

Soumitra Dutta on Finding Success in China

Friday, September 4, 2015

Soumitra Dutta on Finding Success in China

Academic Council Member Soumitra Dutta says cracking China's market is simpler than it may seem.

The attraction of reaching nearly 700 million internet users in China is difficult to ignore for western companies. But why do these companies then fail?

Academic Council Member Soumitra Dutta says the key to cracking the China market is simple.

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