Asia Global Institute

From Shein to Pop Mart: How Chinese brands are grabbing global market share

Wednesday, June 24, 2026

From Shein to Pop Mart: How Chinese brands are grabbing global market share

Heiwai Tang, AGI Director, was recently featured on CNN discussing the rapid global expansion of Chinese brands like Shein and Pop Mart.

Tang breaks down the three key drivers behind this global push: the natural maturation of highly productive Chinese firms, domestic economic challenges pushing brands to seek less saturated markets, and geopolitical factors like tariffs that encourage companies to establish overseas hubs. With overseas revenue for mainland-listed firms hitting a record $1.8 trillion USD, it is clear that the global retail landscape is shifting.

Check out the video here.

Author

Heiwai Tang

Director, Asia Global Institute

Heiwai Tang

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